With the increasingly popular awareness of branding and internationalization, domestic wardrobe consumption will usher in a golden growth period in the next decade. Domestic furniture and building materials enterprises are mature and growing, international brands are flocking in, more overseas brands are eager to try the Chinese market, and domestic small and medium-sized furniture and building materials enterprises are looking for a way to survive in the cracks. Wardrobe brand is no longer limited to domestic hegemony, but strengthens its own brand connotation and moves towards the height of world brand. Therefore, the next decade is the decade of the rise of Chinese wardrobe brands, which is not too much.

　　Many Chinese enterprises are easy to fall into the strange circle of echoing others. It is very wrong to rush to do this project when they see others making money. Differentiation is not only the internal strength of the brand, but also the foundation of the brand.

　　When the concept of environmental protection has not been popularized and a trend has not been formed, it is the first to put forward this concept and implement it in all aspects of enterprise and brand development, which will establish a differentiated culture for the brand. However, culture is the core competitiveness for the sustainable development of enterprises. This includes commodity culture, communication culture, terminal culture, etc. At this time, the concept of "fashion" is to realize the differentiation of commodity culture.

　　With the increasing competition from time to time, the next decade will be very important for Chinese wardrobe brands. The strategy of responding to ten thousand changes with invariance is no longer feasible, but should respond to ten thousand changes with ten thousand changes - how the market changes, it will change faster than him, because the consumption pattern is a constantly changing process. In order to improve the enterprise's rapid response ability as much as possible, the enterprise's marketing decision will be more based on accurate marketing data and marketing research, rather than relying more on the operator's experience as before. Marketing innovation will be an important factor for the rapid development of the enterprise.

　　It can be said that Shanghai furniture and building materials enterprises also pay more attention to industrial scale, marketing rationalization and market branding. More importantly, simple plagiarism and imitation can not make enterprises enter a virtuous circle of sustainable development. Chinese wardrobe enterprises have always attached importance to manufacturing rather than creation, which is also the fundamental reason why China is difficult to be a powerful country although it has become a large wardrobe manufacturing country. The blind obedience of lack of scientific and technological investment and market R & D will be very dangerous in the face of this market opportunity and challenge. Therefore, paying attention to R & D will be an indispensable link. 2011 is a new starting point and a new opportunity. Wardrobe brands should bid farewell to the practice of simply focusing on the market, and instead judge the situation with a long-term vision, improve their competitiveness, and move towards big brands and directions from time to time.