With the continuous improvement of living standards, consumers' brand awareness is increasing day by day. Only brands endowed with personality can be impressive. Like people, brands should have their own unique spiritual outlook and personality in order to get the attention of consumers and stand out from many products. At the initial stage of the formation of its brand personality, Hong Kong Oumeng home was given a clear brand positioning by powerful brand Planners: young, fashionable, personalized, flexible and even outstanding, which better met the needs of consumers in the new era.

　　When the whole wardrobe was introduced into China as a foreign concept, many people were not optimistic about it. However, with the changes of consumers' income and consumption habits, the overall wardrobe has been paid more and more attention. It is understood that in recent years, with the expansion of the consumer market, the wardrobe industry has attracted the participation of other brands in the furniture and building materials industry in Shanghai. While consolidating the original products, brands such as furniture, cabinets and floors have also incorporated the wardrobe product into the production line, forming a personalized brand model. At the same time, the competition in the wardrobe industry is becoming more and more fierce. Among so many brands, how to build a brand with its own personality and improve brand competitiveness has become the focus of attention.

　　Brand personality is the display, convincing and worship of brand characteristics, which reflects a cultural phenomenon of brand personification. The assembled wardrobe model is very in line with the needs of modern life. The cultural concept of "dreams change with you" of Hong Kong European dream is also in line with the concept of modern people. The purpose of brand is to enable consumers to have a sense of psychological and emotional belonging when consuming products and services, and even optimistic and positive longing for life, so as to gradually form brand loyalty.

　　In the field of wardrobe, it has its unique personalized marketing service - "tailored". Personalization is an important factor in all marketing strategies, and guides the direction of product development with the level of personalization and effective decisions. When decision makers develop such products, they should integrate the level of personalization they want to provide to the market. This consideration will affect the way of mass customization of product production and how to personalize the service. Customers can customize wardrobes of various sizes, styles and assembly modes to the company according to their own needs. The sales staff of Hong Kong Oumeng home can talk to customers by telephone or face-to-face, answer customers' questions, and then accept orders. This process can further communicate better with customers. Subsequently, Hong Kong Oumeng home will incorporate all these information into the company's customer database, and the company will continue to improve product forms and services with these information.

　　At present, due to the rapid expansion of the overall wardrobe Market, many other home brands have begun to extend to the overall wardrobe. The main reason for its popularity lies in the endless emergence of new house types of real estate and the trend of increasingly diversified decoration styles. Whether it is brand, marketing or service, "personalization" is a distinctive feature and commendable highlight in sales. I believe that such enterprises or dealers will bring consumers different feelings.