In order to provide personalized furniture customization services for Chinese consumers, a large number of furniture and building materials enterprises came into being. Products with various titles, including integral wardrobe, integral bookcase, walk-in cloakroom, wall wardrobe, integral furniture, etc., all belong to the category of customized furniture. Customized furniture has also become one of the important development strategies for many furniture manufacturers to promote their products. More and more customized home manufacturers are beginning to be optimistic about the benefits that network e-commerce can bring. Many furniture businesses strive to share the fresh cake of network marketing. Faced with a variety of online marketing models, this cake has become a market model closely watched by many manufacturers. Many businesses said that only by adhering to professional customization services can they win the future customized furniture market. Customized furniture products have the advantages of standardized production and personalized design, and their market segments contain high growth potential.

　　At present, American e-commerce is developing rapidly all over the world. 90% of global e-commerce websites are in the United States, and 50% of e-commerce transactions occur in the United States. The e-commerce in the United States is a bottom-up model, which is mainly driven by enterprise self-discipline and market, and adopts the development mode of laissez faire. The core of this model is integrity.

　　Furniture is a commodity with high price, large volume and long service life. You must feel it in person before you can buy it. It can't be touched on the Internet. All information can only be learned from the introduction of goods and customer service. Some businesses may falsely report the material of furniture in order to improve sales. Therefore, in order to make more consumers accept online shopping furniture, online sellers must communicate with consumers with their real face in the network, restore the original appearance of furniture, and establish a good brand image for themselves with perfect services and products, so as to get the trust of more consumers.

　　Furniture is a special commodity. What hinders the development of furniture online shopping is the lack of perfect logistics, transportation and installation services. Whether shopping mall or online, transportation is a difficult problem, and most online sellers do not have their own logistics system, but hand it over to other logistics companies. Once there are problems in transportation, the seller and logistics will shirk each other and hurt customers, which will dispel consumers' interest in online shopping. Therefore, household enterprises should constantly improve the logistics and after-sales device system to enhance consumers' confidence in the quality of online shopping. The e-commerce of furniture industry is still in the cultivation period, and the growth path is tortuous, during which there will be many problems. How to standardize the business environment, integrate relevant resources and promote the development of home network commerce. It has become a problem to be discussed by the whole industry.

　　The development of customized furniture industry directly affects the pattern of traditional home industry. It has been 10 years since customized furniture appeared in the Chinese market in 2001. During this period, the development of customized furniture in China can not be described too much. As an emerging thing, customized furniture had only a few million sales at the beginning, but now it has grown to hundreds of millions, more than 100 times. The popularity of customized furniture in the market indicates the future development trend of the furniture industry. Personalized and humanized products and services will be popular and will be loved by consumers. Take Shanghai furniture and building materials market as an example: at present, the output value of customized furniture industry has doubled every year, accounting for 10% - 15% of the whole home industry. This figure is bound to increase sharply in the next few years.