With the rapid expansion of the wardrobe Market, "the law of the jungle" will become the trend in the future. The next three years are known as the "golden period" for the development of Shanghai furniture and building materials industry. Urge wardrobe merchants to accelerate the expansion of their own team and increase their share in the market. How to attract and select dealers has become a topic of concern for wardrobe enterprises.

　　Retain talents

　　The future competition is the competition of talents. How to retain talents and make yourself invincible in the furniture and building materials market competition? Enterprises are facing the difficulty of recruiting and finding talents, which has become a difficult problem for many enterprises. First of all, we should establish a scientific and reasonable mechanism. A mechanism that is fair and just and that talents can do their best will naturally attract and retain talents; Secondly, it is also a basic method to retain talents with favorable treatment. Only by establishing a scientific, reasonable and effective salary management system can enterprises win the first place in the fierce talent competition; Third, we should know how to pay emotion to retain talents. Man is an emotional animal“ This is the truth that a scholar dies for his confidant. Establish a good corporate culture and make talents feel a sense of security, belonging and honor in the enterprise, which will stimulate employees' enthusiasm for serving the enterprise and make the development of the enterprise to a higher level. In addition, let employees see that the enterprise can provide a development platform for themselves, so as to win employees' loyalty to the enterprise, and naturally stay to contribute to the development of the enterprise.

　　Investment strategy

　　And only pay attention to the variety, and brand construction is important in the investment strategy. Now many enterprises do not pay attention to brand building. Therefore, it can not achieve good results in the actual investment promotion. Said that to do a good job in investment promotion, we need to formulate investment promotion strategies. Just like building a building, we should lay a good foundation first, otherwise we can't build a building with dozens of floors. If these points can be met, the enterprise will go more smoothly and successfully on the road of attracting investment.

　　First of all, we must understand the furniture and building materials market and collect valuable information in the market, which is the primary condition; The second is to participate in more exhibitions, which is one of the effective ways to attract investment in the wardrobe industry, and the exhibition is also a place where the information of various industries is concentrated, which can facilitate enterprises to collect information for formulating investment promotion strategies; Thirdly, it is also important to establish a professional investment promotion team, which can quickly attack in the rapidly changing market environment and take the lead in the market.

　　Enhance influence

　　This concept has long been deeply rooted in the hearts of the people: customer first, who does a good job in service, who can attract customers and take the lead in the market. Dealers will certainly choose enterprises with good service to join. The key lies in product quality. Only when the product quality is well controlled, the first thing is to enhance the influence of independent brands. Enterprises should enhance the influence of their own brands. Consumers will recognize it. This is a market rule that any enterprise and even vendors have to follow.

　　Network is an important channel. The characteristics of fast, convenient and wide coverage make the network an attractive choice for many enterprises to enhance the influence of their own brands. Some enterprises directly open online stores for sales, so as to enhance the influence of their own brands. It not only greatly saves the cost, but also improves the sales volume, especially the young generation mainly after 80 are very interested in this model. In addition, online group buying or cooperation with large websites is also a way. Advertising is also an important means to enhance brand influence. Some classic advertising words will enhance brand influence and play an important role.