At present, many brand furniture designs in the furniture and building materials market are too popular. Once moved to a specific home, it is eclipsed. Either the size is inconsistent with the house space, or the style is inconsistent with the overall decoration style, which is difficult to meet the personalized needs. With more and more consumers demanding "tailor-made", a large number of customized furniture enterprises came into being. Products with various titles, including integral wardrobe, integral bookcase, walk-in cloakroom, wall wardrobe, integral furniture, etc., all belong to the category of customized furniture. Customized furniture has also become one of the important development strategies for many furniture manufacturers to promote their products.

　　Shanghai furniture and building materials enterprises must innovate the product sales model, and make extensive use of the Internet to diversify the channels of product sales and brand publicity in the face of the new situation in 2011. China's e-commerce has shown rapid growth and development in recent years, and the consumer market is very huge, which provides rich market space for enterprises. It is logical for enterprises to take advantage of network marketing. Network marketing plays a decisive role in the future development of enterprises. E-commerce can break through many weaknesses in management, purchase mode and marketing channels in conservative sales channels, and strengthen the advantages of Internet timeliness, initiative and quickness.

　　After customized furniture detonated the trend of "customization" in the industry, it is not difficult to find that there are many hidden constraints behind the prosperity of the market: at present, there are many small and medium-sized enterprises in the customized furniture industry, and the industry concentration is low; Products tend to be simple plagiarism and imitation, most of which are similar and plagiarized, and the brands are messy; Uneven product quality; The comprehensive cost increases, the enterprise risk increases, and the vicious competition trend is obvious.

　　At present, most of the customized furniture are mainly small and medium-sized enterprises. Restricted by "customization", it is impossible for factories to implement large-scale assembly line production. This production mode makes it difficult for enterprises to expand, form their own scale and form their own brand in the industry. Use the professional industry platform such as customized furniture portal to reduce enterprise operation costs, explore valuable resources needed by enterprises, broaden sales channels, promote the establishment of enterprise brand image with the help of the advantages of rapid communication of the Internet, and then drive sales with the brand.

　　From the traditional decoration era to the "light decoration and heavy decoration" which has attracted much attention in recent years, the decoration concept continues to develop with the improvement of consumers' attention. In this new concept, the integrated ceiling mode with fashion, green and other functions should also emerge from time to time. With the growth of the new generation of post-80s consumer groups, personalized consumer demand has become the mainstream. Customized furniture is in line with the inevitable requirements of modern young people to advocate personality and show self charm, and has won the favor of modern consumers. Therefore, customized furniture is rapidly popular in the market, and the demand is also expanding day by day.