During the 12th Five Year Plan period, 36 million affordable housing units will be invested in construction, and the coverage of affordable housing in cities and towns across the country will reach about 20%. From this year to next year, 10 million units will be built in China, which is not a specific figure. This data will bring greater consumption to the whole industry, and the impact beyond the data is immeasurable. According to recent news, 4 million of them will be completed by the end of this year. Assuming that the average furniture consumption of a house is 10000, it will give birth to a furniture consumption market of about 100 billion. Moreover, it can be expected that affordable housing is practical and will promote furniture consumption. Different from commercial housing, the occupancy rate of affordable housing is almost. As long as you live in affordable housing, you need to buy furniture. Even more. This capacity is very large, furniture enterprises can not be ignored. This means that the era of affordable housing in China has come. As a downstream household industry, it is inevitable to be affected by it.

　　Affordable housing units will not be too large, generally ranging from 40 to 70 square meters, which can not afford the sandwich layer of commercial housing. The furniture of indemnificatory housing has two remarkable characteristics: the size will be reduced and the number of furniture will be reduced. Economical price and high cost performance are the requirements of this kind of market. In addition, it should be durable and strong. Facing the increasing market demand, many furniture and building materials enterprises in Shanghai have begun to think about how to tap this gold mine. If furniture wants to be suitable for houses with small space, it is inevitable to improve its functionality. Multifunctional furniture integrates multiple functions, with less land occupation, great flexibility, simple function conversion and high market acceptance.

　　Shanghai furniture and building materials enterprises occupy most of the mid-range furniture market and some markets in China. Especially the mid-range furniture with large sales volume and high cost performance is highly praised. Recently, dealers at home and abroad have a special preference for Shanghai furniture. However, with the catch-up of the furniture industry in various regions in recent years, the middle-grade furniture in Shanghai has also been attacked internally and externally, and the market share of the terminal has been squeezed.

　　It is estimated that the projects started recently will start to deliver houses successively around the end of next year, and there will be a blowout period of house delivery in the next two or three years. Affordable housing is not far from us. If we intend to intervene in the affordable housing market, we need to put it on the agenda as soon as possible. In the highly competitive environment, affordable housing is undoubtedly an opportunity for Shanghai furniture and building materials industry. Because affordable housing is aimed at low-income people, the product is positioned at the middle level. Shanghai furniture and building materials enterprises should see that the market share is not small. But how can we get this big cake? Hong Kong Oumeng believes that we should first pay attention to this market, understand the distribution area and house type of these affordable houses, and then carry out targeted product improvement or develop targeted products. Of course, not all enterprises are suitable for this market, but a large number of enterprises in Shanghai furniture and building materials should be able to do and necessary to do.