Age, personality, identity and preferences are the key factors affecting people's furniture consumption habits. For a fine industry, it should enable every consumer to use targeted products. For example, women's cosmetics, no matter your age, skin type and needs, can find suitable products on the market. This is what domestic furniture brands hope to do and are trying to do. Hong Kong Oumeng home pointed out that market segmentation and product refinement are the general trend of the furniture industry in the future. It's very considerate to be able to make household products suitable for different consumer groups. Chinese brand furniture focusing on design and lifestyle has sufficient product segmentation ability to meet the various living needs of increasingly mature consumer groups.

　　Of course, on the other hand, locking in different consumer groups and striving for multi line development is also the market strategy of various furniture brands. But no matter what the purpose of the business is, this product segmentation state does bring convenience for us to buy furniture. For example, Oumeng home in Hong Kong has modern panel furniture and soft furniture with moderate prices, which can be adjusted from the scale. It not only faces villas and large houses, but also pays more attention to urban young groups; In recent years, it has been popular style furniture with high cost-effective panel furniture. Solid wood series will also be introduced in August to provide convenience for medium and high consumer groups.

　　Regardless of the appearance of the product, a piece of furniture that needs to be used for a long time should be comfortable and suitable for people to put at home. Most consumers who have used imported furniture have personal feelings and can not fully match the physical condition and living habits of Chinese people, which is a major problem encountered by some imported furniture in the Chinese market. Hong Kong Oumeng believes that because furniture exists because of life, it will be an ideal solution if it can be customized according to users' habits and spatial scale.

　　What is behind the domestic furniture brand? In choosing the watershed between domestic and imported furniture, many consumers have doubts about this issue. I choose imported furniture because I like a foreign culture and can bring high-quality enjoyment; Choosing domestic household products may not be a little lower than imported ones. Many furniture brands such as Hong Kong Oumeng have international design, have good innovation ability, and are unique in manufacturing technology.

　　The cooperation between made in China and international design is a good way to assemble. When cooperating with international design teams, many domestic furniture and building materials enterprises will not only retain their original ideas, but also strive to put the "use needs of Chinese people" in front of the design and production direction to manufacture products with higher use value and feeling. Of course, the domestic furniture industry still has a lot to learn, but this does not mean that domestic enterprises will not make progress. After years of study and improvement, Zhongju has made practical progress in plant construction, introduction of equipment, original design, manufacturing technology and thinking innovation. If the domestic furniture on the market can have more original design content and moderate price, consumers may be more willing to pay for it. Irreplaceable characteristics and refined market segments are the future trend of the furniture and building materials industry. The development and maturity of China furniture industry on these two points can not only provide consumers with a better home consumption environment, but also lay a solid foundation for domestic brands to go international.