At present, the development of China's building materials and furniture industry has entered a new stage. After more than ten years of development. A large number of leading brands have been born, and the competition among building materials and furniture enterprises is also quite fierce. The overall wardrobe industry, but the Hong Kong European dream of the top ten brands of the overall wardrobe believes that with the entry of many enterprises and capital, the overall wardrobe industry will usher in more fierce competition and elimination.

　　At present, the current situation of Shanghai furniture and building materials industry, especially the overall wardrobe industry, is not optimistic. Said that the overall wardrobe industry is facing a lot of problems, such as low concentration, weak innovation ability, backward marketing model, and serious product follow-up and imitation. The number of small and medium-sized enterprises in the overall wardrobe industry is large, the concentration is very low, and the products and services are uneven. In order to make a sudden rise in such an industry, build a brand and obtain the market, the innovation of enterprises in all aspects is particularly important.

　　The intensification of competition requires enterprises to enhance their strength and strengthen innovation in order to stand out in the market. The rapid development of some enterprises has shown that only by strengthening innovation and making continuous progress can they develop rapidly in the emerging industry of overall wardrobe. Hong Kong Oumeng home, a well-known large-scale wardrobe enterprise, has greatly improved its brand awareness and market share by innovating product marketing mode and continuously adopting new processes and materials. It has become an overall wardrobe enterprise with rapid development in China, and its growth rate has attracted the attention of its peers.

　　For building materials and furniture enterprises, innovation is particularly important, such as improving the original ability and actively using new materials and new processes. On the one hand, it can reduce the occurrence of product imitation and following the trend. On the other hand, it can provide users with higher quality products. Through the use of advanced equipment and technology and Daya E0 health plate and other materials, Hong Kong Oumeng home has provided environmental protection and cost-effective products for the majority of consumers, which has been recognized and welcomed by the market. Secondly, innovate the marketing mode of products and actively use emerging marketing means such as group purchase and e-commerce. Some building materials and furniture enterprises have achieved very good results by using e-commerce. In the industry, such as Hong Kong Oumeng home, through the implementation of a new marketing model, it has established a number of specialty stores in Anhui, Jiangsu and other places at a faster speed in just a few years, and gradually improved its sales outlets, so that cost-effective products can easily reach users.